Sports Betting Regulation – AGA Study Shows Majority of People Want Regulation for Sports Betting
AGA Study Shows Majority of People Want Regulation for Sports Betting Markets
Sports betting regulation has become a hot topic, with Americans increasingly demanding oversight for sports event contracts. Four in five Americans believe that sports event contracts should be regulated like other forms of sports betting.
Prediction markets introduce NFL offerings for the new season, with platforms like Kalshi and Polymarket also providing spread and total categories. Recently, the Kalshi and Polymarket have gained media attention as they begin offering football event contracts.


85% Say They Want Regulation
According to AGA research, 85% of those surveyed say sports event contracts are most like gambling, while only 6% believe they resemble financial instruments. In total, 80% of Americans want sports event contracts regulated like other forms of gambling, while 5% think this type should be overseen by state and tribal gaming regulators instead of the Commodity Futures Trading Commission (CFTC).
“This research demonstrates that Americans recognise a sports bet when they see one and expect prediction markets offering sports event contracts to follow the same regulations and consumer protections as any state-regulated sportsbook,” stated Bill Miller, President and CEO of AGA.
Understanding Prediction Markets and NFL Player Props
The AGA advocates for a thriving environment for legal, regulated gaming operators. In prediction platforms like Kalshi, users trade binary event contracts based on yes/no questions about NFL outcomes. For instance, recent offerings on Kalshi indicate that the Bills have a 73% chance of winning against the Jets, with a wager of $100 yielding a payout of $136 if the Bills win, or $371 if the Jets win.
Kalshi also provides options for spread and total bets, as well as player props, such as predicting who will score a touchdown.
The CFTC oversees the U.S. derivatives market, ensuring financial integrity and fair trading conditions.

Football Parlays and Market Growth
Kalshi is regulated by the CFTC, and Polymarket recently received approval to operate in the U.S. The popularity of prediction markets has surged, with significant venture capital investments pushing valuations into the billions.
“[The AGA research] underscores the necessity for the CFTC to reinforce its own rules that prohibit gaming contracts and for Congress to ensure that prediction markets are not utilised as a loophole for unregulated gaming,” Miller remarked.
Local Control Over Sports Event Contracts
The study revealed that 84% of Americans and 69% of sports bettors believe sports event contracts should only be available at state-licensed sportsbooks in the states where they are offered. Additionally, 69% of Americans think each state should decide whether to allow sports event contracts.
Seventy percent of participants in the study indicated that prediction platforms offering sports event contracts exploit regulatory loopholes to operate as unlicensed sportsbooks.
Key Takeaways
- Most Americans expect regulation for sports event contracts, similar to traditional betting.
- The AGA’s research demonstrates broad support for gaming regulation among the public.
- Prediction markets like Kalshi and Polymarket are expanding rapidly with various betting options.
- State regulation and local control over sports betting markets are strongly endorsed by the public.
In conclusion, the growing call for the regulation of sports event contracts highlights a shift in public perception as more Americans engage with prediction markets and demand a safer betting environment.
Frequently Asked Questions
What percentage of Americans support sports betting regulation?
85% of Americans believe sports event contracts should be regulated like other forms of gambling.
Why is regulation important for sports betting?
Regulation ensures fairness and protects consumers in betting environments.
How are prediction markets evolving in sports betting?
Prediction markets are beginning to offer contracts akin to sports betting events with regulatory considerations.



