Atlantic City’s Recovery Continues: July Marks the Third Consecutive Month of Growth in Casino Revenue

Atlantic City casino revenue has shown remarkable growth, marking the third consecutive month of rising profits. Key Highlights: An in-depth analysis of the factors driving fluctuations in casino revenue, outlining the primary drivers behind gaming profits and market growth.

• Atlantic City’s casinos are experiencing a fruitful summer.
• Casino earnings have improved for three months in a row.
• There are nine casinos in Atlantic City.

Atlantic City is making a comeback as July 2025 has marked the third consecutive month of year-over-year growth in Gross Gaming Revenue (GGR) from land-based casinos. This comes at a time when other major markets, including Las Vegas, are facing challenges.

July 2025 saw a bustling Atlantic City Boardwalk. The city enjoys a resurgence, particularly in terms of casino revenue as it recorded three consecutive months of growth in land-based gaming revenues. (Image: Shutterstock)

According to the New Jersey Division of Gaming Enforcement, the nine casinos in Atlantic City saw a 4.3% increase in land-based gaming revenue compared to July 2024. Revenue from table games surged by 10% to reach $71.3 million, while slot machine revenue rose nearly 3% to $212.8 million.

The combined GGR of $284.1 million from the nine casinos reflects an increase of $11.8 million compared to the previous year. James Plousis, the chair of the New Jersey Casino Control Commission, stated, “The strong summer season has continued into July. Over the last four years, Atlantic City’s casino hotels have invested over $1.1 billion in property upgrades to provide a world-class experience to visitors. These investments have helped Atlantic City to transform into a destination with a solid range of gaming, leisure, dining, and entertainment options that cater to all tastes.”

The Resurgence of Atlantic City

July not only marked the third consecutive month of growth for land-based gaming but also notably saw in-person revenue surpass online gaming revenue. This occurred despite online gaming revenues hitting a monthly record of $247.3 million, up 27% from the previous year.

The total gaming revenue, including $74.7 million from sports betting, reached $606.2 million. This figure represents an 11% increase compared to July of the previous year and marks only the second time in New Jersey’s history that the monthly GGR has exceeded $600 million.

Plousis remarked further, “Casino earnings in Atlantic City have strengthened, resulting in the best performance at this point in the year since 2013. By July, the total gaming revenue generated by the nine Atlantic City casinos, the iGaming platforms, and the physical and mobile sportsbooks totalled $3.92 billion. This indicates an 8.8% increase, or $317.3 million more than 2024.”

Broad-based GGR Improvement in the City

One of the most significant highlights from the July GGR report is that the rise in land-based gaming revenue was widespread, extending beyond just the market leaders, namely Borgata, Hard Rock, and Ocean.

Bally’s, long faced with difficulties, reported a rare 6% increase in land-based revenues, bringing in $14.1 million. Harrah’s also demonstrated similar growth, with revenues climbing to $20.4 million. Resorts saw an annual GGR growth of 8.5%, reaching $16.8 million.

Borgata remained the frontrunner with in-person revenues of $79.9 million, reflecting a 5% increase. Hard Rock was in second place with $55.1 million, indicating a slight uptick of less than 1%. Ocean secured the third position with $43.1 million, courtesy of an 18% increase driven by robust table game performance.

Of note, only two casinos in Atlantic City reported a decline in GGR for in-person gaming. Caesars experienced a 6% drop, resulting in $18.8 million in revenue.

Summary

In summary, Atlantic City’s casino sector is experiencing a remarkable rebound with three months of continuous growth in gambling revenue. The positive trends reflect significant investments in enhancing the visitor experience as well as overall expanded choices in gaming and entertainment that appeal to a broad array of guests. This success stands in contrast to struggles observed in other major gaming markets, cementing Atlantic City’s place as a vibrant gaming destination for both residents and tourists alike.